The Performance Marketing Manager is responsible for developing and executing strategic marketing initiatives that promote our mission, engage our members, drive event registration, and drive growth for the organization. This position collaborates with stakeholders to understand their goals, audiences and marketing needs and provides data-driven recommendations based on marketing best practices.

Supervisory Responsibilities:

• This position has no direct supervisory responsibilities but does serve as a coach and mentor for other positions in the department.

Duties/Responsibilities:

• Manage the implementation of comprehensive marketing strategies to support goals of the organization.
• Collaborate with cross-functional teams including membership, advocacy, meetings and events, and education departments to align marketing efforts with organizational goals.
• Coordinate marketing efforts for ACOG events, conferences, and webinars to maximize attendance and participation.
• Plan and execute marketing campaigns, including SEO/SEM, email marketing, and social media to achieve goals across different departments.
• Build complete workflows for web campaigns, creative production, and marketing funnel development.
• Advocate for data-driven insights to shape and inform digital marketing strategies that contribute to the overall growth and success of the organization.
• Manage online advertising efforts through paid social media ads and Google Ads.
• Perform competitive analyses for products, publications and services and identify marketing opportunities.
• Create clear Standard Operating Procedures (SOPs) for marketing launches to ensure smooth, repeatable processes.
• Monitor and analyze marketing performance metrics, using insights from Google Analytics to optimize strategies and tactics.
• Manage billing and invoicing for all digital marketing campaigns, work closely with Finance to ensure all invoices are processed in a timely fashion.
• Manage schedule and deadlines, communicate with stakeholders, and ensure all marketing assets are on-brand and aligned with marketing strategies.
• Create compelling content for various platforms, including website, social media, newsletters, and emails.
• Collaborate with creative team to develop marketing assets, collateral, and ads.
• Identify areas for process improvement and efficiency gains.
• Participate in vendor management of outsourced projects.
• Regularly evaluate and pilot emerging tools and platforms in martech, AI, and analytics to keep the organization on the cutting edge of performance marketing.
• Maintain a current understanding of marketing best practices, industry trends and emerging technologies.
• Performs other duties as assigned.

Required Skills/Abilities:

• Strong digital marketing skills.
• Experience with advertising platforms including Google Ads, LinkedIn Ads and Meta Ads.
• Proficiency in using Qualtrics, or similar survey software.
• Experience with project management systems such as Wrike or Asana.
• Excellent verbal and written communications skills.
• Excellent organizational, prioritization, and decision-making skills.
• Excellent analytical skills.
• Ability to work independently.
• Proficient with Microsoft Office Suite or other related software.

Education and Experience:

• 3-5 years of related experience in marketing operations.
• Bachelor’s degree communications, marketing, business, or a related field required.

Note: This position is considered Hybrid and will need to commute to ACOG's office located in Washington, D.C.