Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

How We Work

• Type: Fractional/Part-Time
• Location: Los Angeles, CA—this role requires regular in-person availability for live consultations, classes, workshops, and events at our LA showroom
• Schedule: Flexible hours that vary based on consultation demand, content production needs, and event programming, including evenings and weekends to align with when parents most need support
• Compensation: $70 - $80 per hour

What The Role Is

We're looking for an LA-based Baby Gear Expert who lights up when helping parents make sense of all the "stuff" that comes with having a baby. You'll guide parents through big decisions across strollers, car seats, carriers, sleep, feeding, and more—always grounded in real-life needs, not sales pitches.

You'll support families through 1:1 consultations, group workshops, live webinars, and in-person events at our LA showroom. You'll also help shape how Babylist supports parents at scale by contributing your expertise to social video, product demos, and on-demand educational content that leaves families feeling informed, reassured, and never talked down to.

Who You Are

• Warm, grounded, and confident on camera and in live settings—whether following a script or speaking off the cuff
• A skilled educator who can translate complex product differences into simple, usable guidance for tired, overwhelmed parents
• Quick to learn and committed to adhering to Babylist's standards for gear recommendations and guidance
• CPST (Child Passenger Safety Technician) certification strongly preferred; additional certifications related to supporting new parents (e.g., lactation consultant, postpartum doula, baby sleep specialist) are a plus
• Experienced with baby gear through retail, 1:1 consulting, in-home support, or content creation

How You Will Make an Impact

• Guide parents through 1:1 consultations, helping them compare products, understand tradeoffs, and make confident decisions that fit their lifestyle, budget, and space
• Host and co-host workshops, demos, and Q&As in our LA showroom, creating welcoming, judgment-free learning experiences for families
• Lead live webinars and virtual events that help parents nationwide navigate their biggest gear decisions
• Contribute your expertise to Babylist's content—including social video, product demos, and educational resources—that reaches millions of parents at scale
• Review products and share insights that shape our recommendations and keep our guidance accurate, practical, and grounded in real-world use
• Help evolve how Babylist supports families by providing ongoing feedback on what parents need most as they navigate gear decisions

Important Notices

Interview Process & Consent
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Official Communication
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