Referring Physician Liaison
CCRM Fertility
Job Title: Physician Liaison – New York City
Location: New York, NY (including Manhattan, Brooklyn, Queens, and surrounding boroughs)
Reports to: Sr. Director, Physician Liaisons
FLSA Status: Exempt
About CCRM
CCRM is a national leader in fertility care, known for groundbreaking science, personalized medicine, and a relentless focus on delivering exceptional patient outcomes. With more than 35 years of experience and a network of top fertility specialists across the country, we help patients pursue parenthood through innovation, empathy, and clinical excellence.
We are rapidly expanding to serve more families, and we are seeking a driven, personable, and performance-oriented Physician Liaison to help us grow new patient volume in New York City—one of the most competitive and dynamic healthcare markets in the country.
About the Role
As a Physician Liaison, you will serve as the frontline connection between CCRM’s fertility services and the broader NYC medical community. You’ll be responsible for developing strong relationships with referring providers, generating consistent new patient referrals, and representing our brand across OB/GYN practices, women’s health groups, hospitals, and employer partners throughout the city.
This role is best suited for a proactive, confident self-starter who thrives in a fast-paced, results-driven environment and understands the nuances of provider engagement in a dense urban setting. This is a field-based position requiring 80%+ time spent actively visiting offices, meeting providers, and hosting strategic events.
Key Responsibilities
1. Referral Development & Market Growth
Proactively build and expand a network of referring providers—OB/GYNs, urologists, internists, and relevant women's health specialists.
Execute a blend of scheduled meetings, strategic drop-ins, and in-office engagements to promote awareness of CCRM’s services and patient care model.
Understand the competitive landscape and identify key differentiators to position CCRM as the provider of choice.
2. Communication & Operational Alignment
Meet regularly with Practice Administrators and REIs to ensure alignment on scheduling, clinic services, capacity, and operational updates.
Relay referring provider feedback and market trends back to clinical leadership to support informed planning and patient coordination.
3. Performance Ownership
Directly accountable for monthly new patient visit (NPV) goals tied to outreach activity.
Maintain meticulous records of all provider interactions, events, and leads in Salesforce CRM.
Deliver consistent performance reporting and pipeline updates to leadership.
4. Events & Employer Engagement
Plan and host provider-focused events (e.g., lunch-and-learns, happy hours, OB education nights) that educate and activate referral partners.
Collaborate with local employers and benefits managers to host employee-facing fertility events and health fairs.
Represent CCRM at key community events and professional gatherings to enhance visibility and patient acquisition.
5. Internal Collaboration
Work closely with the marketing team, REIs, patient services, and clinic staff to ensure referral handoffs are smooth and patient experiences exceed expectations.
Share best practices with national PL team to support broader strategic goals.
Key Metrics for Success
Number of new patient visits (NPVs) generated monthly from PL-led efforts
Growth and retention of referring provider relationships
Frequency and quality of field activities (logged visits, meetings, and events)
Referral funnel conversion metrics from awareness to appointment
Feedback from clinic leadership on PL alignment and impact
Required Qualifications
Bachelor’s degree in healthcare, business, communications, or a related field
2+ years of experience in physician outreach, healthcare sales, or referral development
Excellent interpersonal skills with a warm, confident, and polished presentation style
Strong organizational abilities and proficiency with CRM tools (Salesforce preferred)
High emotional intelligence, with the ability to navigate diverse provider personalities and office cultures
Comfort traveling throughout NYC via public transit or personal vehicle
Preferred Qualifications
Prior experience in fertility, women’s health, or specialty medicine preferred
Understanding of fertility benefits (e.g., Progyny, Carrot) and NYC’s employer landscape
Existing relationships with OB/GYNs or provider groups in the metro area
Event planning or B2B marketing experience
Working Environment
Field-based with frequent travel across New York City and surrounding boroughs
Occasional lifting (up to 40 lbs) for events, materials, and set-up
Flexibility for occasional early morning or after-hours events