Clue is more than just a place to work. Our work empowers women and people with cycles to make informed decisions about their health. We break down barriers, myths, and taboos. Our workplace is agile, diverse, and full of opportunities for growth.

A NOTE FROM YOUR TEAM LEAD

We’re looking for a Senior UA Manager (Paid Social & Creative) to define how Clue grows through paid social. This role sits at the heart of our Growth team and exists to drive paid social growth and lead the creative process and strategy for user acquisition, in partnership with our creative teams.

You’ll work directly alongside Performance Marketing, using data as a core creative input rather than a retrospective check. You’ll set the creative direction for paid social, build the systems that enable fast, rigorous experimentation, and turn insight into measurable impact across Meta (Instagram & Facebook), TikTok, and emerging paid social channels.

In this role, you’ll own paid social creative end-to-end — from defining creative frameworks and testing roadmaps, to briefing and guiding internal and external creative partners, to evaluating performance and scaling what works. You’ll oversee a diverse mix of formats including creator-led UGC, micro-influencer content, animation, stat-driven storytelling, and platform-native performance creative, always with a focus on driving sustainable acquisition results.

Partnering closely with Growth, Performance Marketing, Brand, Science, Data, and Legal, you’ll ensure creative decisions balance performance with Clue’s commitment to scientific accuracy, inclusivity, and user trust. Your work will help build a scalable creative engine that fuels growth while protecting the credibility and values that set Clue apart.

WHAT YOU’LL DO

• Own creative strategy for paid user acquisition:
  Set the creative direction for Clue’s paid social growth, translating acquisition goals into clear creative angles, hypotheses, and testing priorities across platforms.
• Build and evolve a creative experimentation system:
  Design a structured, repeatable approach to creative testing and iteration, enabling fast learning, clear decision-making, and scalable wins across markets.
• Turn performance data into creative decisions:
  Work closely with Growth and Performance Marketing to interpret results and identify what drives impact. Use metrics such as CPI, CPA, CTR, CVR, and ROAS to inform creative direction and next iterations.
• Lead creator- and UGC-driven performance formats:
  Define how creator content fits into a broader performance creative mix. Focus on micro-creators, nano-creators, UGC, and ambassador-style programs.
• Partner cross-functionally to ship trusted creative:
  Collaborate closely with Science, Legal, and Brand to ensure all creative, especially health-related and creator-led content, is compliant, evidence-based, and aligned with Clue’s values.
• Shape creative output from brief to execution:
  Write and review creative briefs and scripts, oversee concept development, and give clear, actionable feedback to creators, freelancers, and production partners to ensure quality and consistency.
• Be the platform expert for performance & creative:
  Develop deep knowledge of what works creatively on each channel, from Meta statics and video to TikTok-native storytelling, including how to navigate category restrictions and platform limitations.
• Systematise learning and creative production:
  Document insights, refine frameworks, and improve processes so creative production becomes faster, more informed, and easier to scale over time. Explore and test a wide range of formats, including non-creator approaches such as animation or data-led storytelling.

WHAT WE’RE LOOKING FOR

• 5+ years of experience in performance marketing, paid social, creative strategy, or user acquisition, with ownership of both strategy and execution.
• Demonstrated success scaling paid social through creative, ideally within a regulated, trust-sensitive, or subscription-based product.
• Strong hands-on expertise in Meta (Instagram & Facebook) from a creative and performance perspective, alongside solid experience with TikTok.
• Experience scaling paid social in global markets, with a strong understanding of performance dynamics in the US and UK.
• Comfortable working closely with performance data and budgets, and using experimentation frameworks to guide creative decisions.
• Experience overseeing multiple creative formats, including UGC, creator-led content, and non-creator performance creative.
• Confident operating as a senior individual contributor who can also lead by influence across teams and external partners.
• Clear communicator with the ability to explain creative and strategic choices to both creative and analytical stakeholders.
• Strong alignment with Clue’s mission and comfort working in a science- and privacy-first environment.

Don’t meet every requirement? We still encourage you to apply. We’re looking for potential and passion, not perfection.

WORKING AT CLUE

At Clue, we embrace a culture that values diversity and believes in creating a safe space where everyone feels welcome and heard. Our perks are designed to cultivate growth and ensure everyone can flourish, no matter what path they are on.

• Professional and Personal Development: Benefit from a dedicated development budget to enhance your skills and advance your career, supporting your journey of growth and learning.
• Urban Sports Club Membership: Enjoy a heavily discounted membership with Urban Sports Club, giving you access to a wide range of fitness and wellness activities to support your health and well-being.
• Inspiring Office Space: Work in our vibrant Berlin office, located in the heart of the city, where innovative ideas come to life and meaningful work happens every day.
• Flexible Hybrid Workplace: Enjoy the flexibility of working from home while also connecting with your team in the Clue office for weekly visits.

GOOD TO KNOW

Main Location: Berlin or Europe-based remote

Contract: 1y fixed term, Full Time

Reporting to: Director of Growth