Cradlewise develops smart sleep products for babies, centered on an integrated crib and bassinet system with built-in monitoring and sleep-support features. Its smart crib combines a sleeping space with a baby monitor that observes sleep patterns and provides information through connected technology. The product includes features such as automatic bouncing in response to signs of waking, audio monitoring, and a camera for viewing the baby. Cradlewise also provides accessories and related services, including product rentals, financing options, product protection, and customer support. The company offers educational resources and product information covering infant sleep, setup, usage, safety, and parenting.