The position: Key Account Manager UK & IRE

We’re Elvie – a pioneer in the FemTech industry, developing cutting-edge smart technology to transform previously overlooked categories like breast pumping and pelvic floor health. Our mission is to empower women through radical, female-first innovation, breaking taboos and challenging stigma along the way.

Elvie recently joined forces with Willow, a fellow leader in FemTech and maternal health based in the U.S. This powerful combination brings together two iconic brands, combining a market-leading product portfolio with teams of world-class engineers, designers, and commercial experts. Together, we're set to shape the future of maternal health on a global scale.

As we embark on this exciting new transitional chapter, this role will play a pivotal part in helping to define and deliver our vision across international markets.

Job Overview

The UK is our #1 international market (outside of the US) and has been a strong focus for us. We have developed quality partnerships with premium retailers in the mother and baby or health categories but we believe there’s a lot more we can do. Now that we are joining forces with Willow, our range will be quickly expanding and we have a lot of new opportunities in new sales channels. We are looking for an experienced key account manager to keep nurturing our existing accounts and expand the range with them but also lead our development and growth into new channels.

You will be responsible for expanding the range (with many new launches in 2026) and developing further our collaboration with UK existing accounts to reinforce our partnership and presence within our historic channels collaborating with the operations and marketing teams to devise, execute sales strategy and joint business plans.

You will be in charge of leading our expansion into new sales channels in the UK looking for opportunities and collaborating with all business functions to identify and execute the right commercial and marketing strategies to efficiently convert them.

There will be further opportunities to grow the role outside of the UK supporting the international commercial team with new markets.

You’ll have the freedom to apply your initiative, expertise and experience in sales and account management, with a focus on FMCG goods to help us drive our business. This is a unique opportunity to join an innovative Femtech business and shape how we define the next stage of our success.

Location: Hybrid - The role will be hybrid working, a mix of working from our London or Bristol office & working remotely.

Employment type: Permanent

What you’ll be doing:

Key account management for existing customers

• Build and execute our commercial, sales and channel strategy for UK market
• Work closely with the marketing team to deliver retail activation and brand excellence
• Coordinate with D2C & Amazon KAMs for promo/commercial strategy in the UK market
• Day-to-day management of existing UK key accounts (JL, Boots, M&P, Next, Harrods, Ocado) & ensuring the execution of JBPs
• Manage reporting / forecast and trading for existing customers
• Prepare and execute new launches with existing UK key accounts (Rise, new Consumer Goods range)
• Take-over management of Ireland distributor to align IE strategy with UK OR take-over management of IE key accounts to drive direct sales

Sales development / growth

• Define new channel / growth strategy based on new range and product line
• Identify / scope / size new business opportunities in the UK market with a focus on grocery channel
• Lead GTM strategy and operations for these new channels coordinating with marketing, finance and operations teams

What we’re looking for:

• Ideally a minimum of 5 years experience as key account manager for consumer-facing brands
• Ideally experience in the FMCG category / tech, pharma or beauty segments
• Experience both in customer acquisition and retention
• Strong negotiation skills & ability to lead customers
• Excellent analytical, critical thinking and problem-solving skills

The benefits you’ll get:

We're on an exceptional journey. And we can offer you a genuinely purpose-led career with a culture built on trust, autonomy, and flexibility. In addition, we'll give you:

• 9-day fortnight working pattern - for our full time employees we work 9 days every fortnight with every other Friday as a non-working day for you to spend as you wish.
• Lots of flexibility: whether it’s working from home, doing the school run, or life admin. We believe trust and flexibility allows everyone to show up as their best selves.
• 25 days’ annual leave, plus bank holidays.
• Life leave days; getting married, moving house, menopause or just things that you can’t put a label on that matter to you.
• 5=10 leave: 10 days’ additional leave on your 5th and 10th years of service.
• Generous parental leave policies; maternity & adoption (16 weeks at full pay, then 8 weeks paid at 75% followed by 15 weeks at SMP rate), paternity/partner (6 weeks at full pay to take at any point during the first year of your child’s life), shared parental leave.
• Healthcare plans, life insurance, and an employee assistance program for you and your family.
• A tax-efficient group pension scheme.
• Group income protection; protect your salary if you get sick.
• Generous employee and friends & family discounts on Elvie products.
• Wellbeing support from YuLife and access to SmartHealth app with unlimited GP appointments for you and your family.

What you can expect after you’ve applied:

A member of our team will reach out to you after they have reviewed your application. You must ensure your application is completed correctly.

We do often receive a large number of applications for our roles, please don’t let visibility of this deter you from applying. We review and aim to respond to every application.

We would like to get to know you through your background, attitude, experience and understand your motivation to work with us. Our interview process varies depending on the position.

This is an exciting time to join Elvie. You’ll have a voice, make an impact, and have the opportunity to mould your role. So be ready to learn, have fun, and be inspired by our passionate, talented team - having a sense of humour helps too 😉

Belonging at Elvie

At Elvie, we value building broad, diverse and inclusive teams - because we believe everyone being able to show up authentically at work is key to our success. We encourage people from all backgrounds to apply and we don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age.

If you would like more information about the role (including salary) or need any support with your application please feel free to get in touch by email recruitment@elvie.com.