Frida

frida.com

Frida is a company dedicated to preparing parents for the unfiltered realities of parenthood by offering innovative and practical solutions. Their flagship product, the Nose Frida, has gained a cult following, leading to the expansion of their product line to include over 100 items across categories like baby care, postpartum recovery, and fertility. With a strong market presence, Frida Baby holds over a 60% share in its main category and is available in over 35,000 stores in the US, including major retailers like Target and Walmart, as well as in more than 20 countries worldwide. The brand's commitment to innovation and honest messaging has earned it recognition, including being named one of Fast Company’s Most Innovative Companies.