This role isn’t just about content—it’s about performance. You’ll need a deep understanding of social media’s role in customer acquisition, how to scale paid social budgets (£1M+ annually), and how to use attribution models to optimise performance.

You might be brand-side, having led social for a fast-growing company, or agency-side, managing large-scale social campaigns. Either way, you’ll bring the strategic thinking, creative vision, and analytical mindset needed to drive both engagement and conversions.

What you’ll be doing:

• Social Media Strategy: Own and execute Hertility’s organic and paid social strategy, ensuring alignment with overall growth and brand objectives.
• Customer Acquisition & Attribution: Use data-driven insights and attribution models to measure the impact of social on customer acquisition and conversion.
• Content & Creative Strategy: Develop high-performing social content, leveraging UGC, influencers, video, and production to drive engagement and sales.
• Paid Social Management: Lead multi-million-pound paid social campaigns, optimising budgets across platforms for efficiency and impact.
• Collaboration: Work closely with the VP of Growth (your direct report) and Head of Brand to integrate social into the wider marketing strategy.
• Influencer & UGC Activation: Identify and activate influencers, creators, and UGC to drive brand reach and credibility.
• Innovation & Experimentation: Stay ahead of algorithm changes, social commerce, and emerging trends, constantly testing and iterating.

We’re growing and this role is fast paced so there will occasionally be other tasks you’ll be responsible for that may not be covered by this list.