KEGG is a two-in-one device that combines fertility tracking with pelvic floor exercising. Lady Technologies is implementing sensing technology into consumer devices to advance women's health. Its first product, KEGG, is an intuitive fertility tracker that quadruples the chances of natural conception by detecting the fertile window and ovulation up to 7 days in advance. KEGG collects the previously unattainable data from cervical fluid, which is essential for the better diagnosis, monitoring, and treatment of women. The company was founded in 2017 and is based in San Francisco, California.