Marketing Lead (12 month FTC)
Peppy Health Ltd
Marketing & Communications
London, UK
Posted on Jul 11, 2025
Hey! Thanks for taking the time to read through one of our open roles. We’re looking for an exceptional Marketing Lead to join our Growth team on a fixed term contract and we hope this could be a match made in heaven.
Who is Peppy?
Our mission is to fix healthcare & wellbeing. We do this by supporting the employees of our global clients, including JP Morgan, Disney, Meta, Nvidia, Microsoft, Sony, Clifford Chance, Wells Fargo, Bloomberg, and over 200 others.
We are a Series B company with $56m in funding to date. Join us for the ride of your life.
We're seeking an experienced Marketing Lead to provide maternity cover for a team leadership role within our marketing function. You'll be leading a team of 3 direct reports while driving and delivering tactical planning to hit our growth targets through MQL generation and pipeline
optimisation.
Please note this is a 12 month Fixed Term Contract.
Your ultimate mission:
- Lead a team of 3 to deliver against MQL and pipeline targets
- Build integrated tactical plans across events, content, and campaigns
- Drive hands-on delivery of promotional channels including email marketing, trade partnerships, and LinkedIn ads
- Drive performance analysis and optimisation to ensure we're hitting growth targets
- Work closely with wider growth team to optimise pipeline
What you'll be doing:
- Team leadership and planning:
- Lead and manage 3 direct reports: senior events manager, content manager, and graphic designer
- Collaborate with your team to build tactical plans across events, content, and campaignsSet clear objectives and KPIs for each team member aligned to growth targets
- Conduct regular 1:1s and team meetings to ensure delivery and performanceCoach and develop team members to maximise their impact and career growth
- Strategic planning and growth targets
- Build comprehensive tactical plans to deliver MQL generation and pipeline optimisation targets
- Work closely with growth leadership team to align marketing strategy with business objectives
- Develop integrated campaign strategies that leverage events, content, and digital channelsCreate quarterly and monthly tactical roadmaps with clear deliverables and timelines
- Ensure tactical plans reflect our clinical expertise positioning and target ICP effectively
- Hands-on channel delivery
- Own, create, measure and optimise the email marketing calendar to drive lead generationManage trade partnership relationships and activity
- Execute and optimise paid channels e.g. LinkedIn adsMonitor and optimise cost per MQL across all channels to ensure efficient spend
- Test and iterate channel performance to maximise pipeline contribution
- Performance analytics and optimisation
- Get hold of numbers quickly to monitor performance against growth targets
- Track and analyse MQL generation, pipeline contribution, and conversion metrics
- Provide regular performance reports to growth leadership teamIdentify optimisation opportunities and pivot tactics and channels based on data insights
- Partner closely with SDR and sales team to ensure MQLs convert effectively
Who we are looking for:
- 5+ years' experience in B2B marketing with proven team leadership experience
- Strong track record of building tactical plans that deliver MQL and pipeline targets
- Experience managing multi disciplinary marketing teams (events, content, creative)
- Analytical mindset with ability to quickly interpret performance data and optimise
- Experience collaborating with senior leadership teams on growth strategy
- Strong planning and project management skillsUnderstanding of integrated marketing campaigns across multiple channels
- Experience with CRM and marketing automation platforms (we use HubSpot)
- Experience with promotional channels including email marketing, trade partnerships, and LinkedIn ads
- Understanding of cost per MQL optimisation and channel performance measurement
- Proven ability to balance channel execution with team leadership responsibilities