Email Lifecycle Manager (Temporary, with Potential Conversion to Long-Term Role)
Plume
Remote
USD 80k-85k / year + Equity
Posted on Jan 16, 2026
About Plume:
Plume is a passion-fueled, mission-driven company that is trans-founded with a vision to transform healthcare for every trans life. We hope to make gender-affirming hormone therapy easily accessible at the touch of a button in every state of the US.
This work is deeply personal and heart-driven, and we want teammates who care about the mission and the people we serve. For the right candidates, we present a rare opportunity to do well by doing good. Plume offers an affirming, trans-centered, culturally inclusive, and fun work environment filled with purpose.
About the Role:
As an Email Lifecycle Manager for Plume Clinic, you will create email marketing campaigns that drive engagement, retention, and growth. You’ll also collaborate across departments to create data-informed campaigns that reduce churn, deepen member relationships, and enhance the overall customer experience across every touchpoint. The role offers opportunities to deepen your experience in CRM management and marketing strategy while contributing to our mission-driven organization.
This is a direct-hire role planned for 6 months, with the potential to convert to a long-term role following the initial period.
Responsibilities:
- Develop and execute Plume’s lifecycle marketing strategy through email campaigns.
- Build and maintain automated journeys that nurture leads, onboard new members, and re-engage lapsed audiences.
- Collaborate with team members and stakeholders to craft high-performing copy and visuals that align with Plume’s voice and values.
- Use data and segmentation to deliver targeted messaging that improves conversion and drives membership growth.
- Design and manage A/B tests to continually optimize engagement and performance.
- Oversee campaign calendars to ensure timely execution and alignment with broader marketing initiatives.
- Monitor campaign performance, analyze results, and provide data-driven insights and reports.
- Maintain email deliverability and compliance best practices (CAN-SPAM, HIPAA, etc.).
- Stay current with lifecycle and email marketing trends to keep Plume’s strategy fresh and competitive.
- Manage our CRM platform and maintain good list hygiene.
- Design emails that adhere to modern email marketing best practices (mobile-first, accessibility, etc.).
Must Have:
- A strong understanding and appreciation for the trans experience and a desire to increase access to gender-affirming care.
- 5+ years of experience in lifecycle management, email marketing, and CRM management with a proven record of success.
- 3+ years of experience developing and executing email marketing strategies.
- Deep proficiency in modern ESPs, such as ActiveCampaign, HubSpot, Klaviyo, or similar tools, particularly with email automation and CRM management.
- Experience with WYSIWYG (drag-and-drop) email design tools, such as BeeFree, Stripo, or similar tools.
- Experience with analysing email marketing performance and making data-driven optimizations.
- Ability to work collaboratively with cross-functional teams, including designers, marketers, and product teams.
- Strong organizational skills and the ability to manage multiple projects with tight deadlines.
Nice to Have:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Experience with marketing subscription or membership-based services.
- Experience with healthcare marketing, especially within a startup environment.
- Familiarity with HTML use within email design.
- Basic to intermediate graphic design skills and experience with tools such as Canva, Figma, and Adobe Suite programs.
All Full-Time Employees are Eligible for:
• Ground-Floor Equity (Series B)
• Free Medical, Dental, and Vision on the first of the month after you start full-time work
• Unlimited PTO
• 11 paid holidays and company shut-down for a week in December
• 401(k)
• Free Plume and BetterHelp Subscriptions
Everyone associated with Plume gets the major benefit of having the best coworkers you could imagine if you love fiercely intelligent, heart-forward, and mission-driven collaborators.
At Plume, we structure our compensation to reflect cost-of-living differences across regions. Our salary tiers are based on the cost of living relative to the national average. We use these tiers to maintain fair and competitive compensation across all locations. Tier placement will be discussed during the offer stage.
Plume is an equal-opportunity employer. Trans and gender-nonconforming individuals are strongly encouraged to apply, particularly those who identify as People of Color. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law. We will provide reasonable accommodations to individuals with disabilities upon request. Please let us know if you require any accommodations to apply or interview for this position.
Only those legally authorized to work in the USA are eligible to apply; residency in the USA is a requirement of employment for this role.
Discover more about Plume at www.getplume.co and become part of our award-winning journey towards transforming healthcare for every trans life. Join us today in shaping the future of healthtech and LGBTQ+ care!
Please be aware that employment scams are on the rise. Plume will only contact candidates using an official "@getplume.co" email address. Plume does not conduct interviews via email and will never request banking information through text or email. Please protect your information!
We’re so grateful for your interest in joining our team! To help us keep our operations running smoothly and ensure fair consideration for all candidates, we kindly ask that you refrain from reaching out to staff members directly regarding open roles.
80000 - 85000 USD a year
Applications for this role will be accepted until January 22nd, 2026.