Member Growth Lead

Location: Los Angeles, 4 days a week

About Us

Sunfish is a fast-growing, venture-backed Series A health tech startup. Our mission is to make the parenthood journey easy and affordable to help everyone build the family of their dreams. Used by leading fertility clinics throughout the United States, we help patients navigate and afford treatments. Our company ingests unique patient biodata to support patients using AI/ML. Sunfish’s team is composed of individuals with backgrounds in fertility, health tech, insurtech, and fintech – all with a shared passion for bringing equity to family building. And we’ve done this before - our executive team has had 11 exits and 3 IPOs to date.

Role Overview

We’re seeking a compassionate, detail-oriented Member Growth Lead to join our marketing team. This person will guide prospective patients as they explore Sunfish’s offerings and begin their IVF journey. This role blends high-empathy consultation with strong operational execution—meeting response time SLAs, clearly explaining complex financial options, and ensuring accurate CRM documentation.

You’ll work cross-functionally with Marketing, Product, and Operations, offering real-time insights to improve our patient onboarding experience. Success in this role requires fluency with CRM systems, funnel metrics, and marketing automation tools, as well as a strategic mindset and proactive approach to continuous improvement. As Sunfish grows, you’ll help design onboarding and training modules for future Member Growth team members—and have the opportunity to evolve into a leadership position.

Key Responsibilities

• Patient Consultation & Growth Operations
• Conduct one-on-one phone or video consults with patients to explain Sunfish’s product, meeting our SLAs with empathy and professionalism. Expect up to 10 calls per day.
• Educate patients on the IVF journey, including financial options
• Serve as a consistent, compassionate point of contact, ensuring timely updates
• Strong attention to detail in order to review detailed contract terms
• Lifecycle Marketing
• Proficiency with CRM systems (e.g., Salesforce) and reporting tools (e.g., Looker, Google Sheets, Excel) to manage customers, measure impact, and share insights with the broader team.
• Experience using marketing automation and email drip tools (e.g., HubSpot, Mailchimp, Customer.io) to optimize campaigns based on data.
• Comfortable tracking and analyzing funnel metrics (open rates, CTRs, conversion rates) to improve outreach performance, A/B test messaging, and inform strategy.
• Product Development Input
• Translating campaign and user engagement data into actionable insights to inform product and feature roadmap prioritization.
• Close the feedback loop between marketing and product by operationalizing data flows, user feedback, and experiment results into regular reporting and strategic input.

Qualifications

• 5 - 10 years experience in marketing / sales/ operations, including proficiency with CRM tools (e.g., Salesforce), reporting tools (e.g., Looker, Google Sheets, Excel), and email automation tools (e.g., HubSpot, Mailchimp, Customer.io)
• Experience and openness to a patient-facing, consultative, sales role: deep empathy, excellent listening and communication skills, and the ability to support patients through emotionally complex decisions, including occasional calls/emails outside of business hours
• Bachelors degree or higher
• Strong attention to detail
• Ability to travel 2 - 3 times a year to relevant conferences/ meetings

Nice to Have:

• Bilingual or multilingual (Spanish a plus!)
• A strong understanding of the IVF process
• Experience at an early stage venture-backed company (seed - A), especially in digital health

How to Apply

To apply, please submit this form: https://forms.gle/2Aq6e3ArakGsF9d79

Applications will be reviewed on a rolling basis, please apply ASAP.

Comp: $90,000 - $125,000

Do work that matters

Be part of a company that’s transforming lives by making the dream of building a family more affordable and attainable. We offer a range of benefits designed to support your well-being, your health, and your personal and professional growth. From health coverage and paid time off, to sunny offices, team retreats, a 401K, a free gym membership at the office, and parental leave — we’re proud of the culture and care we’re building together. The most rewarding part of being here is the mission we’re building together: helping more people grow their families.

Our office is in Los Angeles near Playa Vista, 4 days a week. Our quarterly offsites include: karaoke nights, escape rooms, trivia nights, team happy hours, and more.