Senior Paid Acquisition Specialist
Marketing & Communications
Porto, Portugal
EUR 41,300-64,901 / year + Equity
Posted on Aug 21, 2026
At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need - and ultimately get back to lives lived in full.
Since 2020, Sword has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 1 million members across three continents have completed over 15 million AI sessions, helping 2,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 59 clinical studies, 43 patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.
Since 2020, Sword has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 1 million members across three continents have completed over 15 million AI sessions, helping 2,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 59 clinical studies, 43 patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.
Role
Sword Health is looking for a Senior Paid Acquisition Specialist to join the Growth team.You'll own paid acquisition performance across our core market, the US, and our international markets, working closely with the rest of Growth and Marketing.
Explorer (Level 1) — Uses AI daily to boost personal productivity
Builder (Level 2) — Creates workflows and tools that elevate the whole team
Integrator (Level 3) — Embeds AI into products and processes at scale
AI Proficiency at Sword Health
AI fluency is a core expectation at Sword Health. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.
Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.
What you'll be doing:
- Paid media management: Plan, run, and optimize campaigns across Meta, Google, LinkedIn, and other channels as we grow our mix, balancing the US with international markets;
- AI-powered creative at scale: Build AI-generated ad creative, both video and static, fast enough to keep testing and iterating. You should be hands-on with this yourself, and we'll want to see examples of your past work;
- Campaign execution: Manage calendars, budgets, and reporting across markets;
- Experimentation: Run structured tests on creative, audience, and messaging, then scale what works;
- Conversion Rate Optimization: Improve conversion rates on the paid-traffic side of the funnel - landing pages, ad-to-page relevance, and paid CVR - working with Product/Design where needed;
- Cross-functional collaboration: Work with Design, Tech, Clinical, and other teams to keep campaigns aligned with the bigger picture;
- Senior stakeholder management: Present performance and strategy directly to senior leaders, including General Managers from the markets you’ll be working with;
- Reporting: Capable of creating and managing their own reports on key metrics, including ROAS, CAC, and CVR across every channel and market;
What you need to have:
- 2–5 years running paid acquisition on Meta and Google (LinkedIn a plus), with a track record of owning budget and hitting targets. B2C or B2B2C experience helps;
- Real experience creating AI-powered ad visuals, video and static, at scale. Bring examples;
- Comfortable in Excel/Sheets, PPT/Slides, and the native reporting tools of paid platforms;
- Experience working directly with senior stakeholders or leadership, comfortable presenting and defending decisions at that level;
- Native-level written and spoken English, and used to working across time zones;
- Portuguese and/or German skills are an added bonus.
*This range includes base, variable and equity
These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.
Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.
These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.
Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.
Portugal - Sword Benefits & Perks:
• Health, dental and vision insurance
• Meal allowance
• Equity shares
• Remote work allowance
• Flexible working hours
• Work from home
• Discretionary vacation
• Snacks and beverages
Note: Please note that this position does not offer relocation assistance. Candidates must possess a valid EU visa and be based in Portugal.
Sword Health complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.
41300 - 64901 EUR a year