Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is looking for a Director of Sales, International to drive growth across our international direct accounts, with a strong emphasis on the United Kingdom. This role is responsible for expanding our global footprint by identifying new retail opportunities, strengthening existing partnerships, and executing Frida’s international sales strategy. The director owns the entire international sell-in process from securing new retail partners to negotiating high-value joint business plans.

Responsibilities to include:

• Own and lead the commercial relationship with direct accounts across the international director markets, including United Kingdom, driving revenue growth and profitability.
• Support international market expansion efforts, identifying and capitalizing on opportunities to enter new regions and expand brand presence.
• Develop and negotiate customer-specific joint business plans that align with Frida goals
• Manage the P&L for the direct accounts delivering on sales targets and trade spend requirements
• Monitor performance metrics, analyze data, and take corrective actions to ensure targets are met or exceeded.
• Partner with Demand Planning and Customer Operations to ensure accurate supply chain alignment and minimize out-of-stocks or excess inventory.
• Partner with International Brand VP and Product Development to identify growth opportunities and lead successful launches of new products.
• Leverage market insights and shopper data to optimize product assortment, pricing, and promotions within the UK direct market.
• Monitor market trends and competitor activity to identify new opportunities for growth, including attending international trade shows.

What You Will Need

• Bachelor’s degree in business, or related field
• 10+ years of experience in sales management within the consumer products industry, including both internal and account management.
• Established residence in the United Kingdom
• Expertise in online and in-market business objectives, category dynamics, retail trends, competitors, and consumer behavior.
• Strong communication and interpersonal skills with the ability to influence and build relationships at all levels.
• Proven ability to negotiate and manage high-stakes partnerships and contracts.
• Exceptional project management skills, with the ability to manage multiple priorities and competing demands.
• Analytical mindset with the ability to evaluate data and make strategic recommendations.
• Customer-focused approach with a track record of success in emerging sales channels
• Ability to travel extensively internationally, as required (25%)

Who You Will Work With

Frida is an organization that values collaboration and community. As the Director of Sales, International, you will work closely with Sales & Sales Planning, Brand Management, Operations, and Product Development teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy