Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is looking for a Graphic Designer to join our marketing team and play an integral part in shaping and curating the Frida brand. The Graphic Designer will be responsible for creating and implementing design solutions to meet the growing demands of the business and will work to help bring the brand to life at all customer touchpoints.

Responsibilities to include:

• Responsible for design and production in a wide variety of formats including, digital, print, packaging, and presentations
• Execute and deliver an array of brand assets for the Frida website, emails, social and editorial platforms, advertisements, and in-store collateral
• Monitor projects through production including concepting, production, quality control and release
• Responsible for designs that are on strategy and reflect brand’s personality while ensuring brand consistency across all channels
• Produce packaging design and marketing collateral for a suite of products across both the Frida Baby and Frida Mom brands
• Manage time constraints across all design projects
• Stay current on all trends and the latest technological advances
• Photo retouching when needed
• Meet with Marketing Director on weekly basis to understand marketing/creative priorities
• Other projects as assigned

What You Will Need

• Bachelor’s Degree in Design or related field

• 3-4 years of graphic design experience, preferably within a marketing or creative agency
• Extensive experience with Adobe Creative Suite 5.5+, especially the following:
• Illustrator: Must be at expert level and know major points of application when applied to Print and Digital
• Photoshop: Must be at expert level and know major points of application when applied to Print and Digital. Must be familiar with using application for digital productivity including Smart Objects, Layer Comps and Applying Effects)
• InDesign: Must be at expert level and know major points of application when applied to Print
• AfterEffects is a plus. Must be able to storyboard a vision in Illustrator as a minimum.
• Solid understanding of digital printing processes
• Knowledge of photography, illustration, typography and digital formats preferred
• Knowledge of preparing and releasing banner ads, website pages, and email campaigns
• Coding for Mailchimp, a plus
• Solid design skills in print, web/digital, multi-page collateral, multimedia, and video
• Ability to work in a fast-paced environment in which requirements & priorities constantly change
• Excellent written and verbal communication
• Strong organizational and multitasking skills with high attention to detail
• A self-starter with an ability to complete tasks both independently and collaboratively as part of a team
• Create organized files that can be shared amongst team members
• Extensive knowledge of GSuite - specifically GSlides and GDocs and Asana

Who You Will Work With

Frida is an organization that values collaboration and community. As the Graphic Designer, you will work closely with Marketing and Creative teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com. Your safety and privacy is our priority.